Want That Bonus? You Better Go Get On The Bus — See Also

Want That Bonus? You Better Go Get On The Bus — See Also

Home Sweet Docked Pay: Davis Polk has had enough of not seeing faces in the office.

Ohio Officers Claim Emotional Distress After Their Baseless Warrant + Raid Was Turned Into A Music Video: This is why you don’t mess with Afroman.

Not Everyone Is Nearly As Hung Up About Occupying The Office: Seward & Kissel is looking like the place to be come August.

The Votes Are In! Far Too Many, But They’re In!: See where your school ranks in the popularity contest.

Yesterday’s Price Is Not Today’s Price!: And neither is the other customer’s.

The post Want That Bonus? You Better Go Get On The Bus — See Also appeared first on Above the Law.

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Smaller Firms Are Doing Their Best To Get Big With Lateral Partner Spree

Smaller Firms Are Doing Their Best To Get Big With Lateral Partner Spree

Job woman hiring

Ed. Note: Welcome to our daily feature Trivia Question of the Day!

According to data collected by the National Association for Law Placement, at firms with 250 attorneys or fewer, how much did lateral partner hiring increase in 2022?

Hint: Size really does matter: overall lateral partner hiring was up by 5.5%, but for firms with 251-500 lawyers there was a 17.0% decline in lateral partner hiring.

See the answer on the next page.

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The Dangers Of DIY Websites

The Dangers Of DIY Websites

apps-g1614e08be_1920Many businesses and law firms attempt to create their own website. With powerful platforms such as Wix and Squarespace, the creation of a website can appear easy and inexpensive. However, there are dangers to creating your own DIY website that in the end will cost you more time and money. Ultimately, the true question is whether the convenience that comes with DIY websites worth the dangers.

Serious Problems With DIY Websites

Your law firm may have several reasons for using a DIY website. You may believe that creating your website will help cut marketing costs. However, the problems that come with DIY websites can cost you in several ways. Here are some of the common problems that come with DIY websites.

Same Website Templates
Your law firm’s website must stand out against thousands of others. Unfortunately, that’s one of the main issues with DIY websites. These platforms use the same generic website templates for customers. Even if you have the option to choose between a style, color, and layout, you are still choosing between the same styles and layouts as other law firms. This limits your ability to add a unique look to your website and stand out to your clients. If your website looks similar to another law firm’s, your clients will compare you to the other law firms they come across. The limited styles on DIY websites can affect your law firm’s ability to brand itself effectively.

Issues With SEO
Another issue with a DIY website is the inability to fully strategize and optimize for SEO. SEO (search engine optimization) is a set of marketing strategies that can help increase your website’s rankings in search engines. It will be harder for your clients to find you if you do not rank high on search engine results pages. Even if you can give your website a unique look, it will not matter if it never gets to the first page of Google.

The truth is that websites such as Wix and Squarespace do not rank well on Google. The same thing that makes it easy to create these websites is the same thing that causes bloat and inefficiency. These DIY website have never shown to be as successful with SEO as a WordPress website.

Comprehensive SEO strategies can make your website load faster, appear in particular keyword searches, and use different links to bring additional traffic to the website. Unfortunately, doing a website on your own can make all efforts towards SEO ineffective.

Mediocre Functionality
Another common problem with DIY websites is their inefficient functionality. The quality of the code must be compromised for DIY website platforms to offer their services at an affordable price for their clients. This means that your website’s performance is already affected negatively before it even has an opportunity to succeed.

In addition to your website’s page speed, a DIY website’s navigation abilities can be reduced. Some DIY websites may have full control over your website’s navigation structure. This can make it difficult for your clients to navigate your website, increasing your website’s bounce rate. Your bounce rate is the time users spend on your website before leaving.

Questionable Pricing
Pricing is a problem that you may not think about with DIY websites. While businesses that create DIY websites think they are saving money, they may not be in the end.

Many DIY websites do not come with SSL certificates, which are necessary for your website’s security. That is an additional fee. Then you may have to pay separately for the domain. If you want to increase the security features on your website, those are additional fees. The price that you think you are paying a month has just increased exponentially.

Even worse, the lack of SEO on your DIY website can make your website inefficient, costing you money. In the end, without SEO, your law firm will not be introduced to new clients online and you may have to spend additional money to get an SEO-optimized website in the future.

Ownership of Your Website
Another interesting problem with a DIY website is the lack of ownership. You will only have access to your website’s domain, content, and other data if you pay the monthly fee. If you miss a payment, you lose instant access to that data. If this happens, you willl have to start from scratch or work with a digital marketing agency. Just like your ownership, your ability to transfer to another server is limited. You can only use the server that the DIY platform shares. This means that you will be a long-term customer of the platform whether you are satisfied or not.

Poor Security
Poor security is another problem that is often overlooked with DIY websites. Cybersecurity is a necessary feature that all websites need. Many DIY website platforms lack adequate security, and you may have to pay additional fees to install additional features.

Digital Marketing Next Steps
There are a lot of avenues to take with your digital marketing that you can do yourself. However, it is important to consider contacting an experienced digital marketing agency that understands legal websites. A legal digital marketing agency can ensure that not only your SEO increases your chances of being seen online, but also can make sure that your website integrates with payment platforms and client file systems in your law firm. Ultimately, consider hiring a law firm digital marketing agency that will design your website from scratch instead of using a template, will have the proper security, and will build a strong SEO campaign to drive results.

Annette Choti, Esq. graduated from law school 20 years ago, and is the Founder of Law Quill, a legal digital marketing agency focused on small and solo law firms. Annette wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at at annette@lawquill.com.

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How Appealing Weekly Roundup

How Appealing Weekly Roundup

Gavel, scales of justice and law books

(Image via Getty)

Ed. note: A weekly roundup of just a few items from Howard Bashman’s How Appealing blog, the Web’s first blog devoted to appellate litigation. Check out these stories and more at How Appealing.

“‘New Era’ of Scrutiny Brings Calls for Supreme Court Ethics Code”: Lydia Wheeler and Kimberly Strawbridge Robinson of Bloomberg Law have this report.

“Oklahoma Supreme Court finds ‘limited right’ to abortion in state constitution”: Chris Casteel of The Oklahoman has an article that begins, “The Oklahoma Supreme Court on Tuesday ruled that the state constitution includes ‘an inherent right of a pregnant woman to terminate a pregnancy when necessary to save her life.’” You can access today’s ruling of the Supreme Court of Oklahoma at this link.

“Supreme Court rules for deaf student who says school district failed him; Ruling says young man can pursue Americans with Disabilities Act claim even as he seeks help via Individuals with Disabilities Education Act”: Robert Barnes of The Washington Post has this report.

“How Ginsburg’s death and Kavanaugh’s maneuvering shaped the Supreme Court’s reversal of Roe v. Wade and abortion rights”: Joan Biskupic of CNN has this news analysis, adopted from her forthcoming book, “Nine Black Robes: Inside the Supreme Court’s Drive to the Right and Its Historic Consequences.”

“Court Action Underscores Peril for Trump in Documents Investigation; Federal prosecutors continue to build a case that the former president obstructed efforts by the government to reclaim classified material and that he may have misled his own lawyer”: Maggie Haberman, Alan Feuer, Ben Protess, and William K. Rashbaum have this article in today’s edition of The New York Times.

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Cooley Sees A Double-Digit Income Drop Amid Layoffs Due To ‘Overcapacity’

Cooley Sees A Double-Digit Income Drop Amid Layoffs Due To ‘Overcapacity’

Job Losses layoffsEd. note: Welcome to our daily feature, Quote of the Day.

It was a year of precipitous change. It wasn’t just that it was a markedly different market, it was the speed with which it happened.

As a cultural matter, we decided we’d be aggressive about hiring. And in the most competitive war for talent I’ve ever seen, we were winners in that. But viewed through a historical lens, that happened at the wrong time, and we ended up with an overcapacity problem.

It was important in making that very difficult decision to do [layoffs] in a way that moved the needle to rationalize the expense base against the given level of revenue, and meaningfully get associates engaged, bonus-eligible and developed.

Joe Conroy, Cooley’s chairman and chief executive officer, in comments given to the American Laywer on the firm’s roller coaster of a year. In 2022, Cooley’s net income fell 16.8% to $806 million, with its profit margin dropped 9 percentage points as a result, while its revenue increased 1%, putting the firm past the $2 billion mark. In November, the firm laid off 150 attorneys and staff members, and Conroy said that severance costs were a “significant” expense item. “We would’ve liked to have done better,” he said. “But we are stronger than ever. We have the most talent we’ve ever had, better brand positioning, better penetration into our client base, and a stronger culture for what we’ve lived through.”

Staci ZaretskyStaci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Twitter or connect with her on LinkedIn.

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